Hendrix Healthcare
A Modern Brand Identity and Patient-Focused Website to Strengthen a Growing Healthcare Practice in Alabama
I had the opportunity to partner with Hendrix Healthcare, a well-established medical facility in Alabama, to completely revamp their brand identity and digital presence. The goal was to breathe new life into an older healthcare brand—modernizing its look and feel while maintaining the trust and reliability it had built over the years. Through a careful redesign process, we developed a cohesive visual identity that reflects professionalism, warmth, and care. From a refined logo and updated color palette to clean, modern typography, every design decision was made to communicate clarity, credibility, and compassion: core values at the heart of Hendrix Healthcare.
Alongside the rebrand, I designed and developed a user-friendly website that presents their wide range of medical services with simplicity and ease of navigation. The site highlights key areas such as Primary Care, Urgent Care, Imaging, and Lab Services, all organized in a way that prioritizes accessibility for patients. The result is a modern, responsive website that not only strengthens the Hendrix Healthcare brand but also enhances the patient experience—helping them connect with care quickly and confidently.
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The Challenge
The challenge of this project was to reimagine the brand of Hendrix Healthcare—an established medical facility in need of a fresh, modern identity that still honored its long-standing reputation. We needed to create a look that felt both contemporary and trustworthy, appealing to new patients while retaining the confidence of existing ones. The goal was to move away from the dated aesthetic of the past and introduce a unified, professional design language that reflected quality care and innovation. Achieving this balance required careful attention to visual tone, messaging, and user experience, ensuring that every element—from the logo to the website—communicated warmth, reliability, and modern healthcare excellence.
"Nathan took our vision for a refreshed brand and brought it to life in a way that far exceeded expectations. His attention to detail and ability to modernize our image while keeping it warm and approachable made all the difference. The new logo and website perfectly capture who we are as a healthcare provider—professional, trusted, and patient-focused."
Nick Peoples
CEO
What We Did
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Brand Identity
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Logo Design
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Research & Strategy
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Web Design & Development
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Graphic Design
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Marketing Materials
Branding
For Hendrix Healthcare, I reimagined the brand from the ground up to reflect a modern, patient-centered approach while honoring its long-standing roots in community care. The new identity blends professionalism with warmth—balancing clean, contemporary design elements with subtle human touches that convey trust and compassion. From logo to color palette and typography, every detail was crafted to communicate both innovation and accessibility, positioning Hendrix Healthcare as a forward-thinking medical practice that remains deeply committed to its patients and the communities it serves.
Marketing Materials
I designed a full suite of marketing materials for Hendrix Healthcare to complement the new brand identity and ensure consistency across every touchpoint. This included professional letterhead and envelopes, sleek business cards, custom signage, and informative brochures that reflect the practice’s modern yet approachable personality.
Each piece was designed with a clean layout, the refreshed color palette, and subtle design accents that reinforce the sense of trust and care at the heart of Hendrix Healthcare. Together, these materials create a cohesive and credible visual presence that communicates both excellence in care and connection to the community.
The Answer
The answer to the challenge of rebranding Hendrix Healthcare was to create a modern, cohesive identity that communicates trust, care, and innovation in equal measure. By embracing a fresh, contemporary aesthetic while maintaining warmth and approachability, the brand captures the essence of a healthcare practice that’s both forward-thinking and deeply community-oriented. The refined logo, thoughtful color palette, and clean typography come together to represent a balance of professionalism and compassion—qualities that define Hendrix Healthcare’s approach to patient care.
Beyond the visual identity, the new brand was expanded into a comprehensive suite of materials, including print collateral, digital assets, and marketing pieces, all designed for consistency and impact. The cohesive look ensures that every patient interaction, from first impression to ongoing engagement, reflects the same commitment to excellence and care. The result is a unified brand presence that positions Hendrix Healthcare as a trusted, modern leader in its field.
Website Presence
Website Design
For Hendrix Healthcare, I designed and developed a modern, user-friendly website that captures the heart of the new brand—professional, approachable, and rooted in patient care. Built on a clean and intuitive framework, the site allows visitors to easily navigate services, meet providers, and access important information. The layout combines warm imagery, engaging content, and responsive design to create a seamless experience across all devices. With clear calls to action and optimized page structure, the website not only reflects the practice’s commitment to excellence but also supports growth through accessibility, usability, and long-term performance.
