Identity & Branding

With so much of your business success riding on your brand, formulating a concise and clear branding strategy is invaluable to your business. I start with the nuts and bolts of your business, learning your process, your products, your culture and your people and then formulate a strategy around all of those things, cohesively and expertly.

I work to expertly craft a cohesive typeface with your brand mark or icon, combining them into your logo. I then work to make that logo into the prominent face of your brand.

For some clients I invest time into creating a unique font face for their brand, rather than the use of a traditional or existing font. This is called typography. I do custom typography where needed during branding campaigns.

Your brand collateral could be anything from print materials such as business cards, letterhead, or signage to things such as apparel, buttons, or lanyards. Whatever your brand design needs may be, I work with you to formulate a plan and then bring that plan to fruition.

When I engage in a branding campaign for a client, one of the things I often start with is a mood board or an idea board, where I put together all types of ideas for your brand, including logo examples, type options, collateral ideas and more. From that I begin to piece together specific marketing materials for your identity, including things like social media graphics, advertisements and more.

I round out a branding campaign by assembling a brand style guide or Brand Guidelines. This includes things like color palettes, logo usage, size instructions, spacing guides and more. The brand guidelines are an integral part to moving forward with your logo and identity.