Murray Motive

Taking a Tampa Auto Shop from a canned website to something custom and fresh.

Murray Motive is a local, auto repair shop based in Oldsmar, Florida - just northwest of Tampa. They discovered my work through another project, and came to me with the need for a brand new website, including a fresh design and a more user-friendly experience.

Their existing site was a canned "template" website from an online car dealer "web design expert" that was super dated and missing a number of key components including some user-expereince functionality and mobile friendliness.

Website Design






The Challenge

The challenge for Murray Motive was taking their existing content and modernizing it in a unique, bold, user-friendly and contemporary way. I designed and built them a web presence that feels much more custom and modern than what they had previously. In addition, I worked with them to include all of the functionality that they were missing or needed, including a mobile responsive version, simplified online booking, and custom graphics all while working to keep their search engine ranking in order and even improved upon.

"Working with Nathan was a joy from start to finish. He came highly recommended and if I could give him 6 stars I would."

Patrick Murray

What We Did

  • Research & Strategy

  • Web Design & Development

  • Search Engine Optimization





The Answer

I knew for Murray Motive that the end product needed to achieve more than simply "looking better" than the old site - it needed to stand out in a multitude of ways. So, my goal was to create something that local car owners would look at and immediately sense a different level of professionalism.

We really put in attention to detail on the service pages, special iconography to help showcase service specialties, and a clean interface that would assist customers in finding the content they're looking for. What we created not only met the goals of the client, but went above their expectations.

Automotive website design for Murray Motive in Tampa, FL

Website Presence


Website Design

"Templates" or "Pre-packaged" websites seemingly are the "go to" for many auto body shops or car dealerships, but Murray Motive wanted to stand out in a unique and professional way by looking at their new website as a marketing investment. The new site is smoother, faster, more user-friendly and super optimized to stand out in the Tampa Bay auto repair market.


Mobile Responsiveness


Mobile Website

With as much as 60% of website traffic in the Tampa market, specific to the auto industry and car repair coming through phones and mobile use, it was highly important to have a website that translated seamlessly to a mobile version. My work on the Murray Motive website, was a dual-approach with a focus on the desktop and mobile versions simultaneously.

"Nathan is a consummate professional and a real gentleman. The design he created is super cool, is optimized for mobile use, really functional and easy to use."

Patrick Murray

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