The Importance of Responsive Web Design

With the rise of the mobile phone, data usage, tablets and iPads, and the fact that in some instances mobile website usage is at nearly 50% there has never been a more important time for a responsive web design… Essentially a website that is compatible for computer screen, tablet display and mobile viewing.

Responsive web design is simply designing websites with a wide variety (universal) of displays in mind. From scrolling, interactivity, usability to design and layout, a responsive site is one that adjust seamlessly to all viewing devices. According to Smart Insights in 2015 mobile usage on the Web is overall higher than desktop computers for the first time ever at 51% compared to desktop usage at 42% – with that in mind, how important is it to you, as a business owner that potentially over half of your audience is viewing your website at a less than optimal display.

For the last 2-3 years, businesses have been coming to us, not just from around the Atlanta area but from all over the US looking to update their websites from an old, antiquated, mobile-challenged site to a modern, clean and professional, state of the art, responsive web site. Many of these business owners, marketing directors, or digital analyst didn’t even understand the importance or impact of a responsive site at first, but by the time we launched their new Web presence and they begin to see the impact on their usage, site visitors, and conversions for contact, new business, sales etc. they became firm believers in the importance of having and promoting a responsive website.

Not only does a responsive website make a difference to users, but it’s now impacting your search engine ranking as well. Earlier this year Google announced that it would be changing it’s algorithms to “seriously” take into account how compatible a Website was with mobile viewing and presentation standards. And then to compound things even further, they clarified that this would not include simply possessing or redirecting to a separate mobile website. The emphasis by Google (and other search engines) is now placed on the presence of responsive web design and how clean and efficient that responsive website is to visitors.

All of that being said, there has never been a more significant time to consider the possibility of revamping your Web presence and taking your website to the next level with a fresh, new responsive website. So, give us a call today to get started at (678) 549-0718. We’ve helped dozens of others businesses and companies transition from outdated to successful in their online marketing, and we can do the same for you! Let’s get started on that new, responsive web design today.