Working Mission
A Full Brand and Web Campaign for a Nashville-Based Mission-Driven Nonprofit
Billy Miller of Working Mission first reached out about creating a simple logo and a handful of supporting assets. After spending several years living and working alongside local communities in Papua New Guinea, Billy and his family returned home to Nashville with a renewed calling—to support immigrants and refugees throughout Central Tennessee.
It quickly became clear that Working Mission needed more than just a logo. As a young, startup nonprofit with limited resources, their vision was big but their budget was nearly nonexistent. Rather than scaling the work down, we worked together to find creative ways to fund and build a complete brand campaign—one that included visual identity, print materials, and a donation-focused website capable of supporting their mission from day one.
Primary Logo Mark
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The Challenge
The challenge of this project was balancing significant creative and technical needs with very real budgetary and organizational limitations. Working Mission was still in its infancy, and many of their branding, print, and digital requirements emerged in real time as the organization took shape.
Navigating these evolving needs—while helping the organization establish credibility, raise funds, and communicate its mission—required flexibility, strategy, and a long-term mindset. The goal wasn’t just to design assets, but to help Working Mission take its first meaningful step toward sustainability.
"Nathan, did an awesome job helping create a logo, business cards, flyers, website, and overall brand for our new non profit! "
Billy Miller
Founder & President
What We Did
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Brand Identity
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Research & Strategy
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Web Design & Development
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Social Media
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Graphic Design
Branding
As a small nonprofit, Working Mission needed a visual identity that was simple, symbolic, and immediately meaningful. The goal was to communicate their mission through a single, recognizable icon.
While we explored concepts like globes and travel-related imagery, we ultimately landed on a wheat symbol. The wheat icon carries both spiritual significance and a practical connection to the organization’s work—providing agricultural employment opportunities for refugees and immigrants. The result is a mark that feels humble, intentional, and deeply aligned with the mission of the organization.
The Answer
What began as a small branding project quickly evolved into a comprehensive campaign. Each completed piece revealed new needs—flow charts, promotional materials, posters, handouts, and outreach tools—requiring an adaptable and scalable approach.
In addition to visual design, I helped Working Mission establish and launch their social media presence, giving them a foundation for community building and ongoing communication.
The centerpiece of the campaign became a functional, donation-driven website that both tells the story of the organization and enables supporters to actively participate in the mission.
The integrated giving platform has played a key role in helping Working Mission fund early operations, cover branding costs, and begin building long-term momentum.
Website Presence
Website Design
The Working Mission website was built around two primary goals.
First, the site needed to clearly communicate who Working Mission is, what they stand for, and how they serve refugees and immigrants in Central Tennessee and beyond. The organization’s story, values, and vision are featured prominently throughout the site, supported by clear messaging and thoughtful page structure.
Second, the website needed to make involvement easy. Donation functionality is front and center, allowing supporters to give seamlessly through an integrated platform. Clean, intuitive forms make it simple for visitors to sign up, get involved, and become part of the mission.
The result is a nonprofit website designed not just to inform, but to activate—supporting fundraising, engagement, and long-term growth.
